Tool Overview:
Boltive

About Boltive

Boltive is a digital advertising privacy and security platform that focuses on detecting and preventing unauthorized data sharing, malicious ads, and privacy violations. The platform combines AI-powered ad discovery with privacy monitoring capabilities, analyzing over a billion ad impressions daily. Boltive's technology specifically addresses compliance with privacy frameworks like TCF v2.2 and GPP, while providing tools for monitoring consent management implementation.

What does Boltive do?

The platform's core functionality centers around four main areas: ad monitoring, privacy protection, data sharing risk management, and consent verification. Through its Ad Monitor feature, Boltive scans and analyzes digital advertisements to identify potential threats, inappropriate content, and compliance issues. The platform employs dynamic analysis and machine learning to detect malware, slow-loading ads, and unauthorized data collection in real-time.

Boltive's Privacy Guard component acts as an automated testing system for consumer-facing privacy tools. It verifies that consent management platforms (CMPs) are handling opt-out and opt-in requests correctly across different jurisdictions. The system monitors whether privacy signals are being properly transmitted throughout the ad delivery chain and validates that vendor activities align with consumer privacy choices.

The platform includes a 'Secret Shopper' feature that simulates consumer journeys to audit data sharing at critical checkpoints. This automated monitoring helps identify potential privacy violations and data leakage before they become compliance issues. The system specifically tracks how privacy signals are passed during ad transactions, with particular attention to interest-based advertising.

What makes Boltive different?

A key distinguishing feature of Boltive is its AI-powered Object Identification Engine, which addresses the challenge of identifying and classifying unknown tags and cookies that typical CMPs cannot recognize. Rather than requiring manual searches for each unknown element, the system can process hundreds of unidentified tags and cookies rapidly, helping organizations maintain more complete privacy compliance documentation.

The platform's patented technology focuses specifically on detecting data sharing gaps in digital advertising workflows. This specialization allows it to identify situations where consumer privacy choices might not be properly honored across the complex chain of advertising technology partners and transactions. The system's ability to monitor privacy signal fidelity throughout the ad delivery process helps organizations identify technical failures that could lead to privacy violations.

Use cases and industries

Boltive serves multiple stakeholder groups in the digital advertising ecosystem. Publishers use the platform to conduct pre-flight checks on advertisements and prevent violations while maintaining monetization. Advertisers employ it to audit their digital campaigns for privacy compliance and protect against unauthorized data collection. Law firms utilize the platform's capabilities to assess client compliance, respond to claims, and provide informed counsel during M&A situations.

The platform addresses specific requirements of privacy regulations like CPRA, handling the verification of consent signals throughout advertising delivery chains. For publishers and platforms, Boltive offers tools to extract seat IDs and ad-level reporting data, enabling them to make informed decisions about future auction participation while maintaining privacy compliance.