Tool Overview:
Complianz

About Complianz

Complianz is a privacy compliance solution specifically designed for WordPress websites. The platform's core offering is The Privacy Suite for WordPress, which manages user consent and privacy requirements. The solution serves over 1 million users, focusing primarily on cookie consent management and GDPR compliance for WordPress-based websites.

What does Complianz do?

The platform automates cookie consent management through several key components. Its configuration wizard guides users through setup processes for privacy compliance, while maintaining regular updates based on legal research and regulatory changes. The system includes formal language support for German and Dutch, alongside integration capabilities with multilingual plugins like WPML and Polylang.

Complianz provides comprehensive cookie banner customization options and handles complex compliance frameworks like the Transparency & Consent Framework (TCF) for websites serving personalized advertisements. The platform integrates with major advertising networks and analytics tools, including Google Analytics, Google Tag Manager, and HubSpot, managing consent requirements for each service.

For websites using Google Analytics, Complianz offers specific configurations to ensure GDPR compliance, including IP anonymization and data processing controls. The platform can determine whether a cookie warning is necessary based on the types of cookies present on a site and configure analytics settings accordingly to meet privacy requirements.

What makes Complianz different?

A distinguishing aspect of Complianz is its native WordPress integration, which allows for seamless implementation within the WordPress ecosystem. The platform includes filter functionality for customizing legal documents and provides options to unlink documents from Complianz if needed. Its integration capabilities extend to popular form plugins and services like hCaptcha, HubSpot, and various advertising networks.

The platform's approach to TCF implementation stands out for WordPress websites. For sites serving personalized advertisements, Complianz manages the complex consent requirements of the IAB Europe Transparency & Consent Framework, enabling compliance with GDPR and ePrivacy regulations while maintaining advertising functionality.

Use cases and industries

Complianz serves WordPress websites that require privacy compliance management, particularly those operating in regions with strict privacy regulations like the EU, UK, and EEA. The platform addresses specific needs for websites using third-party services such as analytics tools, advertising networks, and marketing platforms.

The solution is particularly relevant for digital publishers monetizing their websites with advertisements, as it provides specialized support for implementing TCF and managing consent for advertising vendors. Websites using Google Analytics, HubSpot, or similar tracking tools can utilize Complianz to ensure proper consent management and compliance with privacy regulations.