Tool Overview:
Preava

About preava

Preava is an email security solution that focuses specifically on preventing misdirected emails - messages accidentally sent to unintended recipients. The tool integrates with major email platforms including Microsoft Office 365, Microsoft Exchange, and Google Workspace through browser extensions and add-ins. Backed by VeraSafe, a privacy compliance legal consultancy, Preava operates as a cloud-native service with options for custom deployments.

What does preava do?

The core functionality of Preava centers on analyzing outbound email recipients to identify potentially risky destinations before messages are sent. The system employs a three-layer approach: machine learning algorithms that examine historical email patterns, proprietary static algorithms that operate without historical data, and customizable rules that can be tailored to specific organizational needs. When the system detects a risky recipient, it alerts users at the moment of sending, allowing them to review and correct the recipients if needed.

Preava's user interface adapts dynamically based on individual user risk profiles and situational data. This personalization aims to focus users' attention on relevant security concerns while maintaining workflow efficiency. The system operates as part of a broader email security strategy, compatible with existing security email gateways (SEGs) and other email security tools, aligning with Gartner's recommended multi-layered approach to email security.

What makes preava different?

A distinguishing characteristic of Preava is its focus on just-in-time intervention. Rather than blocking emails after they're sent, which can disrupt workflow with bounce-backs, the system intervenes at the point of sending. This approach serves a dual purpose - preventing data loss while simultaneously providing contextual security education to users.

The tool's architecture allows for varying levels of customization. Organizations can use the out-of-box configuration for immediate protection or implement custom rules and deployments for specific requirements. Preava offers capabilities for custom feature development and specialized deployments, including on-premise and private cloud options, setting it apart from standard email security solutions.

Use cases and industries

Preava targets organizations where misdirected emails could result in significant consequences, such as data breaches, compliance violations, or reputational damage. The platform serves various sectors including professional services, pharmaceutical and biotechnology companies, and other industries handling sensitive data.

For professional services firms, the focus is on maintaining client confidentiality and preventing accidental disclosure of confidential information. In pharmaceutical and biotechnology sectors, the tool helps protect proprietary pipeline information and sensitive research data from accidental exposure. The system's ability to adapt to specific organizational requirements makes it suitable for environments with unique or demanding security and privacy needs.

The tool includes features for regulatory compliance, with support for data localization requirements through multiple data center options in the US, UK, and custom locations. Administrative capabilities include user management, audit logs, and ROI reporting, with retention periods up to one year for advanced plans. Support options range from basic email support to 24/7 coverage, depending on the service tier.