Tool Overview:
WireWheel

About WireWheel

WireWheel - now acquired by Osano - is a privacy and data governance platform founded by that focuses on helping companies protect users' digital footprints. The platform provides tools for managing consent, privacy preferences, and data subject access requests (DSARs) while ensuring compliance with various privacy regulations. At its core, WireWheel aims to help businesses maintain ethical data practices while building customer trust through transparent privacy management.

What does WireWheel do?

The platform's primary offering is the Universal Preference and Consent Platform (UPCP), which enables businesses to collect and manage customer privacy choices throughout their lifecycle. This system integrates with common business tools like Salesforce, Marketo, and Zendesk to centralize and unify customer consent preferences across various platforms. WireWheel also includes a Website Scanner tool that evaluates websites for privacy risks by detecting various tracking methods, including ad trackers, third-party cookies, and session monitoring scripts.

WireWheel's DSAR management capabilities allow businesses to handle privacy rights requests efficiently. The platform provides customizable intake forms, verification options, and automated workflows for processing these requests. Companies can verify requesters' identities through multiple methods, including phone verification and knowledge-based authentication, before sharing any personal data.

The platform includes privacy operations management features that help businesses deploy assessments, produce required privacy documentation, and manage third-party vendor risk. These tools assist in identifying high-risk data stores, tracking cross-border data flows, and creating reports such as Records of Processing Activities (RoPAs) for compliance purposes.

What makes WireWheel different?

A key distinguishing feature of WireWheel is its no-code approach to implementation. The platform enables businesses to deploy privacy solutions without relying on developers, allowing for quick setup and configuration of critical connections. This approach extends to the integration capabilities, with over 550 low-code adapters available for connecting to standard systems that contain personal information.

WireWheel's emphasis on both first-party and third-party data compliance sets it apart in the privacy tools market. The platform provides full-stack compliance capabilities for both types of data, helping businesses maintain comprehensive oversight of their data handling practices. The system supports various privacy regulations, including HIPAA, and can adapt to evolving privacy requirements.

Use cases and industries

The platform serves organizations that need to manage consumer privacy rights and preferences at scale. Its tools support marketing teams in maintaining compliance while executing campaigns, privacy teams in managing DSARs and assessments, and technical teams in implementing privacy controls across systems. The platform's flexibility allows it to serve various industries with different regulatory requirements and compliance needs.

WireWheel addresses specific privacy management challenges such as cookie consent, Global Privacy Control implementation, and Do Not Sell requirements under regulations like CCPA. The platform's vendor management capabilities help businesses assess and document third-party compliance with privacy requirements, while its incident management features support privacy breach reporting and remediation processes.